Company Profile

Dealer’s Choice Hardware (DCH) was established in 2005 as a single proprietorship engaged in the marketing and sale of hardware and construction materials to nearby companies and construction sites, achieving its first-year annual sales of Php 5M. As the business expanded, DCH became more in demand, and in 2010, the Management decided to transition from being a sole proprietorship to a corporation, changing its name to Dealer’s Choice Hardware Corporation (DCHC).

Through word of mouth regarding excellent service and dedication, DCHC earned the trust of big companies and developers in the following years. In 2012, DCHC became the distributor of BONA, a well-known brand for hardwood floor finish and polish. DCHC worked diligently, supplying BONA products, hardware, and construction materials within the island of Luzon. By 2013, DCHC had established itself as a recognized distributor nationwide.

DCHC aimed for greater heights and expanded its reach by becoming a distributor of Philips, a popular brand known for its lighting fixtures. With this new partnership, DCHC supplied various institutions such as schools, churches, and universities in the following years. In 2016, DCHC introduced a new product to meet clients’ needs—SPA Electrics, an Australian brand renowned for high-quality swimming pool lights. This addition contributed significantly to DCHC, helping it achieve its first Php 50M in sales successfully.

In 2018, the Management took a leap by recognizing the extensive need for lighting solutions in the Philippine market. Consequently, DCHC created and registered its proprietary lighting brand – TRIDOCORE – through an IPO. This move significantly bolstered clients’ trust, and in the same year and the following year, DCHC achieved a milestone by closing its annual sales at Php 100M.

Despite the challenges posed by the 2020 pandemic, DCHC persevered and continued to meet clients’ requirements for construction materials and lighting fixtures. In the following year, DCHC expanded its reach by establishing a new branch in Sto. Tomas, Batangas, reinforcing its commitment to supporting clients with their needs.

Today, Dealer’s Choice Hardware Corporation maintains and continually innovates to offer customers a diverse range of products and services. Soon, we aim to establish stores in strategic locations nationwide, reaching more clients and making a significant contribution to building communities.